Tuesday, August 02, 2005

Ad Campaigns for Fall - III

The positive impact on the market of the adidas Originals communication approach makes adidas Originals continue their successful new creative marketing tonality. The Fall/Winter 2005 campaign is, as the one from Spring/Summer 2005, photographed by Karl Lagerfeld and underlines adidas Originals’ lifestyle relevance.

To Celebrate Originality, and in a playful opposing manner to last season, adidas has switched from the black and white SS05 executions, highlighted only by the iconic blue Trefoil, to bright and energetic colours in FW05 ads; an engaging creative idea supervised by adidas Global Creative Director Michael Michalsky and Visionaire’s Stephen Gan. The shooting took place at Karl Lagerfeld’s studio in Paris.

The frame of the ads shows humour and translates the freshness of the “High Energy High Style” concept. The result is a new advertising campaign that clearly communicates adidas Originals’ street relevancy. adidas Originals contemporary streetwear collections are inspired by the brand’s historical anecdotes.

Now I think this is one ad campaign that really works. It is energetic, fun and vibrant and fits the image of Adidas, while giving it a more fashionable and trendy outlook. I would be moved to hit the stores. The colours and the rings reminds me so much of the Olympics. Doesn't it?

And more:
Alberta Ferreti - Lights, Camera, Action
Miu Miu - I'm not a fan of Selma Blair
Calvin Klein Jeans - rugged
Paul and Joe - Romantic Italy (my guess)
Alessandro Dell Acqua - Sequins
Anna Molinari - Checks and Lace
Pepe - Wild Wild West
Escada - Regal Purple
Tsumori Chisato - camouflage